The Observer Effect
In science, the “Observer Effect” refers to changes that the act of observation causes to a phenomenon being observed. Today we are the subject of countless daily observations by institutions from local to global, as our traces are recorded, analysed, and in some cases, fed back to us as suggestions anticipating our desires. Although appearing tailored and customized to ourselves, these suggestions are in fact based partly on all traces of the hidden market-segments into which we are categorized. We change the group and the group changes us, while society’s realities fragment into pre-selected clusters. As our own reality is shifted, to what extent can we trust what we experience? This catalogue explores these issues – get to know it as it gets to know you.
title The Observer Effect
client Waalko Dingemans & Jason File
publisher Dingemans Project Services
photography Melissa Cruz Garcia & Hannah Dawn Henderson
text Philip Peters
design Wout de Vringer
font AB BaldingerPro
size 105 x 150 mm
pages 56
printing full colour offset
cover paperbound, full colour offset
published 2015
isbn 978-90-824744-0-4