Museum van Bommel van Dam stands under the sign of change and renewal. The current political and social developments demand a new approach to the concept ‘museum’. What will the museum of the future look like. What is its role and how will it function in society? At the same time there is a growing group of artists who move outside of the field of 'the arts' and is also active in other sectors. In order to answer the question of what artists can do for the region and the business Museum van Bommel van Dam started in 2014 the ‘Museum in Business’-project.