Collaboration with the artist. The design of the catalogue is loosely based on the design of a typical mail order catalogue. With no clear beginning or ending... The design of the cover tries to capture the appearance of a traffic sign. We even tried to imitate the reflecting coating which is used on real traffic signs... And the traffic sign is referring to the title: 40% Auto (Auto is dutch for Car/Automobile). Even the typeface, 'Interstate', is referring to the title of the catalogue... (Interstate=Highway>Cars... etc) To explain the title '40% Auto' is very simple: 40% of the projects shown in the catalogue involve cars!