The Dolly book is an alternative typeface-catalogue. The protagonist of the catalogue (and story-line) is a dog named Dolly—also the name of the new typeface. The idea was to use existing layouts at a 100% scale. Some spreads are therefore smaller than the dimensions of the new book, others larger. In those scanned spreads I precisely replaced the original text with text set in “Dolly”. The subject of the text in those spreads was also changed: every spread had a text that was re-written by friends, colleagues and even familymembers. The main subject was: write about your (imaginairy) dog called “Dolly”. The ammount of text they had to write was depending on the ammount of text in the original spread. Because in the end it had to match excactly the original spreads! In this way the book shows different ways of using the Dolly. The book contains texts written by a diverse group of participants, i.a. Erik Spiekermann, Edwin Smet, Guy Tavares, Ewan Lentjes, Anne Knopf, Michael Rock, Eike Menijn, Markus Brilling & Somi Kim, Lennart Wienecke & Wilbert Leering.
title Dolly
client Underware
publisher Underware
editor Underware, Wout de Vringer
cover illustration Edgar Kober
book concept & design Wout de Vringer
font Dolly (Underware)
size 175 x 245 mm
pages 32
printing full colour offset + glossy spot varnish
cover paperback with flaps; silver foil-stamped
published 2001
isbn 90-76984-01-8